Original video URL: https://www.youtube.com/watch?v=wuLKvcn-c7A
This is the video I changed: https://www.youtube.com/watch?v=0T2Lo_m_fKo&feature=youtu.be
The media I changed is a video. The original video is a scene of flowers, and warm sunshine, with relaxed and cheerful music, brings a feeling of relaxation and pleasure. I try to change the feeling that this video brings to the audience to an exactly opposite feeling, from optimism to sadness.
- The first thing I did was I changed the color of the video. The original color is mainly yellow, giving people a warm and happy feeling. I lowered the saturation of the color, and the hue is more cold.Because different colors can bring different psychological effects. Color can be divided into two main categories: warm and cool. Warm colors – such as red, orange and yellow – ‘can spark a variety of emotions ranging from comfort and warmth to hostility and agmainger(Color Psychology: The Emotional Effects of Colors, n.d.)’. Cool colors – such as green, purple and blue – ‘often spark feelings of calmness as well as sadness(ibid)’.
- In order to create a sad emotion, I added a raindrop effect to make the weather look bad, Because rain gives people a sense of powerlessness and coldness. ‘The weather supplies many metaphors for our changeable minds. Moods can brighten and darken, Weather provides a vivid language for describing our emotional atmosphere.(Here comes the sun: how the weather affects our mood, 2013)’
- Then I thought of a theme for this video: Parting. So I added a trembling and window shadow effect. The video appears to be taken in a driving train, a feeling of leaving.
- Then, I added a quote from Andy Bernard : “I wish there was a way to know you’re in the good old days before you’ve actually left them.” The text help video expresses the theme more clearly , so audience can really empathize with the video.
- Finally, and most importantly, music. I removed the original music. The background music of the original video includes the sound of nature (bird calls), giving people a feeling of full of vitality and yearning for life. I switched the music to a slower rhythm violin solo music, which brought a sense of loneliness and sadness. ‘Music and mood are closely interrelated — listening to a sad or happy song on the radio can make you feel more sad or happy. However, such mood changes not only affect how you feel, they also change your perception.(Music changes perception,2011).’
- The above is all the changes, through a variety of methods, such as sound, color, weather, and other factors.
Reference:
- Art Therapy, n.d., Color Psychology: The Emotional Effects of Colors, viewed 30 August 2019, <http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/#.XWj755Mzanc>.
- The Conversation, 2013, Here comes the sun: how the weather affects our mood, viewed 30 August 2019, <http://theconversation.com/here-comes-the-sun-how-the-weather-affects-our-mood-19183>.
- Science Daily, 2011, Music changes perception, viewed 30 August 2019, <https://www.sciencedaily.com/releases/2011/04/110427101606.htm>.
